Our goal is to recruit, train and retain the transit industry’s most essential workforce i.e., frontline employees including transit operators by utilizing an equity-focused approach.

This study examines major decision points and blind spots for CEO’s and transit systems new to zero emission fleets. This study will summarize unexpected problems and common pain points for CEO’s as they embark on a new ZEB implementation.

Our capstone project focuses on mapping out a full customer journey from awareness to service that will create an equitable, comfortable, and welcoming experience for persons of all sizes and spatial needs.

Our group will be focusing on how agencies can take their Capital Investment Grant project(s) from good to great.

To be successful, a new paradigm is needed for transit operations to demonstrate the return on investment provided by the community. This study will help position transit executives with key messages and tools needed to advocate and influence policy directions for the 21st century.

To improve transit service, attract discretionary trips, and illustrate our value to policy makers and taxpayers, the industry must refocus and reinvigorate our collective commitment to customer service. Our goal is to catalog best practices and drive industry improvements to enhance customer service culture by examining best of breed transit and non-transit entities.

Our deliverable will be a comprehensive communications and branding plan to support agency leaders on how to effectively communicate and position themselves to customers, employees and stakeholders.