Kaleidoscope: How DEI Efforts Impact the Bottom Line

Recorded On: 06/16/2022

As transit agencies and transit businesses advance diversity, equity and inclusion in their own organizations, they are often confronted with the question "why are we doing this?" This webinar is designed to answer that question based on business objectives and goals. In other words, it is possible to see a return on investment (ROI) for DEI efforts if you approach it systematically. APTA has engaged Patti Phillips, an ROI researcher, to walk to through the basics. You will also hear from two transit systems that have aligned their organizational goals with their DEI efforts.


  • Josephine Ayankoya, MPH, Race, Equity and Inclusion Officer, San Francisco Municipal Transportation Agency, San Francisco, CA


  • Patti P. Phillips, PhD, President and CEO, ROI Institute, Inc.


  • Patricia "Trish" Collins, Director of Human Resources, Pinellas Sun Coast Transit, St. Petersburg, FL
  • Dachresha Harris, Director of Human Resources, RTC of Southern Nevada, Las Vegas, NV


How DEI Efforts Impact the Bottom Line
06/16/2022 at 3:00 PM (EDT)   |  60 minutes
06/16/2022 at 3:00 PM (EDT)   |  60 minutes