New Technologies and Issues in Fare Collection

Recorded On: 11/08/2021

Transportation agencies of all sizes have the need to collect fares for their services. Moving from tokens and paper tickets to smart cards, mobile, and open payment – the fare payment technology landscape is always evolving. How do public transit agencies keep on top of the latest trends? How is procurement changing? How can fare payment systems promote equity and integration.
In this session you’ll hear from an all-agency panel — we’ll be talking pros and cons, challenges and benefits, and lessons learned from the experts in the industry.
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Session sponsored by Amazon Web Services

  • Endya M. Freeman, CPA, MBA, Revenue Manager, Jacksonville Transportation Authority, Jacksonville, FL
  • Gregory Elsborg, Vice President, Chief Innovation Officer, Dallas Area Rapid Transit, Dallas, TX
  • Cassandra Ecker Borchers, AICP, Chief Development Officer, Pinellas Suncoast Transit Authority, St. Petersburg, FL
  • Sheri Dixon, Director of Revenue, Hampton Roads Transit, Hampton, VA
  • Katharine Kelleman, Chief Executive Officer, Port Authority of Allegheny County, Pittsburgh, PA


New Technologies and Issues in Fare Collection
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