Reimagining Public Transportation: A New Vision for Your Agency

Transit agencies nationwide are undergoing rebrands of their services to meet the evolving needs of riders and communities in a continued reexamining and reimaging of the mission of public transportation in the post-pandemic era. A transit system rebrand is the comprehensive process of updating and transforming the visual and strategic identity of a public transportation organization. In this project we learn from over 25 different transit agencies and industry leaders about what makes rebrands successful and what common pitfalls there are.

Group 4 members:

• Maya Coleman
• Alexander Houck
• David Oppong
• Mitchell Stoops
• Eva Williams