The Board’s Role in Media Relations: Proactive Messaging and Crisis Communications

Effective media relations is essential to an agency’s community and stakeholder success. How do transit board members most effectively communicate with the media, what is good practice in media management and messaging, and how do board members prepare to respond to reporters when the time comes? What do you need to know about your agencies’ crisis management strategy and communications protocols and how can you be as prepared as possible?

Moderator:

• Julie Hile, Vice-Chair of the Board, Connect Transit, Normal, IL

Speakers:

• Maggie Skogsbakken, Chief Communications Officer, Pace Suburban Bus, Arlington Heights, IL
• Tom Brede, Public Information Officer, Regional Transit Service, Rochester, NY
• Joni Honor, Executive Officer, Communications/Public Relations, Los Angeles County Metropolitan Transportation Authority (LA Metro), Los Angeles, CA