Was She Trouble When She Walked In? A Mega Events Playbook based on Taylor Swift’s “The Eras Tour”

In 2023 and 2024, Taylor Swift’s ‘The Eras Tour’ saw record breaking ticket sales and attendance in cities across North America. While other touring acts such as Coldplay, Beyonce, and Ed Sheeran have attracted similar or greater numbers of fans, ‘The Eras Tour’ has been noted in multiple publications for its outsized effect on public transit ridership levels.  This project aims to determine what lessons were learned by host city transit agencies while providing service during this mega-event. Based on these learnings, this project will serve as a playbook for future mega-events such as the 2026 FIFA World Cup.

Group 3 members:

• Benjamin Aitoumeziane
• Cindy LaBranche
• Kevin Liao
• Ashlee McLaughlin
• Tao Xue