A Deep Dive into Understanding Your Riders

COVID has significantly affected ridership and most agencies have seen dramatic shifts in ridership. Many agencies have used this time to better understand their ridership base, riders’ fears surrounding COVID, current ridership behaviors, and much more. This session will detail what they have learned from their research and how they plan to use those insights moving forward.

Presenters:

• Connor Toth, CX Analyst, Tri-County Metropolitan Transportation District of Oregon
• Arun Mamtani, Founder and CEO, ResearchFidelity, Inc.

This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.