Marketing and Communications Workshop - All 2021 Sessions
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Register
- Member - $196
- Non-member - $396
This intensive and interactive workshop focuses on all aspects of public transportation marketing and communications, including media relations, customer service, social media, ridership initiatives, and best practices.
Purchasing this package will give you access to all six recordings. To access individual recordings, please see individual products.
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Recorded On: 02/24/2021
Presenters share best practices to improve engagement on social media as the pandemic continues and beyond.
Creating positive engagement on social media doesn’t have to be difficult, but it does require consistency and preparation. These best practices in social media will improve engagement as the pandemic continues and beyond. Learn the best ways to communicate in stressful times and the importance of transparency. And don’t forget the fun!
Session also takes a deep dive into a video series that can be scaled for agencies of any size. Learn what content people are connecting to, and how to involve your whole organization in the process.
Presenters:
- Alicia Trost, Chief Communications Officer, San Francisco Bay Area Rapid Transit District
- Adam Shumaker, Director of Digital Media, Metropolitan Atlanta Rapid Transit Authority
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
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Presenters offer details on their recently conducted research, including which tools and methods worked best, and what impacts their research findings will have on future marketing plans.
In-depth, well-executed research is the cornerstone for any marketing or communications strategy. Our three presenters will provide details on their recently conducted research, including which tools and methods worked best, and what impacts their research findings will have on future marketing plans.
Presenters:
- Jennifer Hirsch, Manager of Administration, Rock Island County Metropolitan Mass Transit District (MetroLink)
- Cynthia Baker, Chief External Affairs Officer, Kansas City Area Transportation Authority
- Doug Sullivan, Manager, External Relations, Pace Suburban Bus
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
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Recorded On: 02/24/2021
Presenters share stories about creating and maintaining relationships with the media and how the media relations landscape has changed during COVID-19.
Relationships with the media are the hallmark to any successful media relations program. But during a crisis those relationships become even more critical. Hear stories from those who are responsible for creating and maintaining those relationships with the media and how the media relations landscape has changed during COVID. You will also hear how agencies have handled the complex communications that has emerged during COVID and lessons learned.
Presenters:
- Tom Brede, Public Information Officer, Regional Transit Service
- Helen Tederous, Director, Public Affairs, Niagara Frontier Transit Metro System, Inc.
- Dia Turner, Marketing Manager, Culver CityBus
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
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Recorded On: 02/25/2021
Presenters share how they have used the pandemic to better understand their ridership base, riders’ fears surrounding COVID, current ridership behaviors, and much more.
COVID has significantly affected ridership and most agencies have seen dramatic shifts in ridership. Many agencies have used this time to better understand their ridership base, riders’ fears surrounding COVID, current ridership behaviors, and much more. This session will detail what they have learned from their research and how they plan to use those insights moving forward.
Presenters:
- Connor Toth, CX Analyst, Tri-County Metropolitan Transportation District of Oregon
- Arun Mamtani, Founder and CEO, ResearchFidelity, Inc.
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
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Recorded On: 02/24/2021
Presenters share success stories for creating compelling internal communications during the pandemic.
Creating compelling internal communications is challenging under normal circumstances. But reaching your internal customers during a pandemic, amidst a landscape of misinformation and diminishing employee morale, raises the stakes. This panel will demonstrate their success stories of adaptation, quick witted alternatives, and positive engagement that helped their systems weather the COVID storm. Presenters will also share how they are adapting these strategies in the new year.
Presenters:
- Chris Ackerman, Marketing Manager, Victor Valley Transit Authority
- Maggie Daly Skogsbakken, Chief Communications Officer, Pace Suburban Bus
- Jordan Vann, Internal Communications Manager, Los Angeles County Metropolitan Transportation Authority
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
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Recorded On: 02/24/2021
LA Metro CEO Phillip Washington, who has been instrumental in helping the transportation industry navigate a most extraordinary year, shares his perspective on the state of the public transit industry.
An informal armchair-style chat with LA Metro CEO Phillip Washington about his leadership journey through the pandemic, helping to shape the transportation landscape of the country, the concept of fareless transit, social equity, transit’s ongoing role as an essential service, and the important role the industry’s communications professionals will play in continuing to showcase the value of transit.
This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.
