Conducting and Making the Most of Your Rider and Non-Rider Research

In-depth, well-executed research is the cornerstone for any marketing or communications strategy. Our three presenters will provide details on their recently conducted research, including which tools and methods worked best, and what impacts their research findings will have on future marketing plans.

Presenters:

• Jennifer Hirsch, Manager of Administration, Rock Island County Metropolitan Mass Transit District (MetroLink)
• Cynthia Baker, Chief External Affairs Officer, Kansas City Area Transportation Authority
• Doug Sullivan, Manager, External Relations, Pace Suburban Bus

This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.