Creative Connections: Inspired Internal Communications

Creating compelling internal communications is challenging under normal circumstances. But reaching your internal customers during a pandemic, amidst a landscape of misinformation and diminishing employee morale, raises the stakes. This panel will demonstrate their success stories of adaptation, quick witted alternatives, and positive engagement that helped their systems weather the COVID storm. Presenters will also share how they are adapting these strategies in the new year.

Presenters:

• Chris Ackerman, Marketing Manager, Victor Valley Transit Authority
• Maggie Daly Skogsbakken, Chief Communications Officer, Pace Suburban Bus
• Jordan Vann, Internal Communications Manager, Los Angeles County Metropolitan Transportation Authority

This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.