Dealing with the Media

Relationships with the media are the hallmark to any successful media relations program. But during a crisis those relationships become even more critical. Hear stories from those who are responsible for creating and maintaining those relationships with the media and how the media relations landscape has changed during COVID. You will also hear how agencies have handled the complex communications that has emerged during COVID and lessons learned.

Presenters:

• Tom Brede, Public Information Officer, Regional Transit Service
• Helen Tederous, Director, Public Affairs, Niagara Frontier Transit Metro System, Inc.
• Dia Turner, Marketing Manager, Culver CityBus

This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.