Social Media

Creating positive engagement on social media doesn’t have to be difficult, but it does require consistency and preparation. These best practices in social media will improve engagement as the pandemic continues and beyond. Learn the best ways to communicate in stressful times and the importance of transparency. And don’t forget the fun!

Session also takes a deep dive into a video series that can be scaled for agencies of any size. Learn what content people are connecting to, and how to involve your whole organization in the process.

Presenters:

• Alicia Trost, Chief Communications Officer, San Francisco Bay Area Rapid Transit District
• Adam Shumaker, Director of Digital Media, Metropolitan Atlanta Rapid Transit Authority

This session is part of the full 2021 Marketing and Communications Workshop Virtual Event available in APTAU Learning.